Page 28 Advertisements Column 3

Dominion, Volume 23, Issue 45, 16 November 1929, Page 28

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We have mastered ihe m Sound i Reproduction 'T'HE WESTERN ELECTRIC SOUND see the arummer Kt his bass arum, but you fear SYSTEM delivers sounds in natural, un- no “boom.” The harpist plucks his bass strings; distorted tones. It reproduces faithfully the you fail to hear their resonant notes. The piccolo, range of sound frequencies which give instru- violin, tuba, clarinet and other instruments are ments and ->ices their distinctive qualities. seen in the orchestra, but their music is thin and What happens when speech is poorly repro- distorted or not heard at all. duced? Voices sound thin and shrill or they “go In the Bell Telephone Laboratories the ranges bass,” destroying all colour, timbre, charm and of sound pitch of all speech and musical instrapersonality. The actress speaks her lines in a ments have been studied and determined accuratelisping, dull and quavering voice. If she says ly. The results of these investigations are the “Mississippi,” it, sounds like “Mithithippi.” basis for the design of al! Western Electric Other annoying and ridiculous sounds replace equipment. ~ the clear, perfect speech. Illusion and box office Practically all of the sound pictures scheduled appeal are destroyed. are 100 per cent, dialogue. The Western Electric What happens when an orchestra in -a sound Sound System reproduces these pictures clearly picture is reproduced over poor equipment? You and with flawless tone quality. LThe only Theatres in WELLINGTON equipped with the Western Electric Sound System are: THE REGENT de LUXE PARAMOUNT OPERA HOUSE f j Metric SOUND SYSTEM HOPE GIBBONS BUILDING, SERVICE DEPOTS THROUGHOUT WELLINGTON. NEW ZEALAND.