Page 7 Advertisements Column 2

Dominion, Volume 22, Issue 139, 8 March 1929, Page 7

. ——— — — — a ; f - <¥aertex%> - U A y, - > - i/Oo 11 I //////pTwA \\\ \\\ \\\ NvSkA t /// V/ ///i /r\\ \\\ IvX y 1141 /f l * \\\ \\\ ha/ ///I 7/ //W&WskX ><a\ Vx //// Mfw \\\>A\\ \\\ \\\ ///I/ 7 ie II Vex \\\ \\V4Vckx L/ / ‘The famous ) CA AERTEX open problem of night • time comfort and consequent sound sleep is acute m tropical countries. T A ■F’TT<T-T-”Vr • In AERJL.EX Dviamas vou are assured of a good nighfs rest. The air which has free access through the innum er. able air cells, insulates you against extremes of tempera! ture and keeps your skin cool and healthy all night In two popular qualities, the original fifTOUgh. 931 and the lower-priced 88 quality. AERTEX Obtainable from all Hosiers, Drapers and Outfitters. In case of difficulty apply to MR. GEO. W. DAVIDSON, P.O. Box 250, 89 Customhouse Quay, WELLINGTON, New Zealand Reprcicntatfyt of the Cellular Clothing Co. *tvho tuftidits Wholeiale Trade only, ./ ■ ’ N.e J 1

Our garments to the laundry hie, To all the laundry tubs imply, And whilst the process rifts and rends, The mansion with the hovel blends, ’Tis thus that vile infection spreads, The epidemics mankind dreads. The roughs and colds we all endure, Till eased by Woods’ Great Peppermint Cure.—Advt.

TRUTH in Diamond* Advertising ’ CHAPTER II * f™™g business Yesterday this column explained why and Why will a perfect diamond always return its full market price; Because ft is worth while considering now where the output of diamonds—and accord- “ ingly prices—are very carefully con- rphg Earth’s main sources of the splendid trolled gem are three in number. Most ancient stones came from India; latex, mines were Tn Qnni-Ti A-frinn ttlp P’lP'antl’c De discovered in Brazil; and in the seventies In boulli Africa tne gigantic of the lagt century the Kimberley district ' Beers Syndicate controls practically sprang into fame as the greatest diamond the whole diamond output of the world. bearing province yet discovered. vAx.4r.ac! nn Over 90 per cent, -of the worlds present A huge combine to keep prices up. demand is supplied by South African diaTniniiitnnq VOU sav? No— merely Wise. monds. It is worth noting that the famous imqmtOUS, you say . INU JUCICIJ Kimberley mine which in 1871 was but a If the world s markets were tlooueu patch of furrowed plain, is now a yawning with diamonds, down would glide their eh.™ yS”? S • Value. such a monumental wonder if toppled into this enormous man-made crater. The diamonds that you yourself may As each diamond is discovered it is handed vxr.oor.acj xrrmilrl ha rlanrppintpd tn hut a by the miner to his sectional overseer who possess would pe depreciated to out . J turn passes it on to headquarters where fraction of their cost. it is thoroughly washed, weighed, given a superficial examination and roughly graded. This control means protection, not only A more comprehensive examination is later fllia tunuviincauopivv ’ „„„„„ carried out, and the stone is transferred to for the mining interests, but for every the storage strongroom. From time to time individual in the world who has ever bought or who intends to buy beauty Whence many find their way to Holland, in the form of diamonds. Scientific grading as to size and quality, a. nlus this rigorous control of output, undergoes a microscopic examination for IU-ra rocnUad in n mnw nr arbi- flaws, with.a view to cutting the stone so have resulted m a more or ai ui that flawed parts W jn as much as possible trary scale of values that IS but little be cut away in the process of facetting, affected by slumps or booms anywhere jySSSKIfSW in the world. are not intended as solo gems. But although they are useful only as mass decoraThus the diamond market is always tion for large jewels, many of these poor inus liiu stones find their way eventually into diastable —ever to be depended upon, but mond rings. This is a pity, because they onlv of course, with regard to stones are really worthless for such a purpose. a Vr- -a i j The average stone loses roughly one third . of definitely good quality. - ts we ight in cutting. The waste of , , , • H course is resolved into dust, every particle For this reason, a reputable jeweller • of whiC h j S jealously stored away for use will re-purchase a really fine diamond in inain % f “f h ; n r d sto fi n n e a s ny polished> the at its actual trade value. diamond is again weighed and But a poor stone nobody will Write t 0 Littlejohns , a buy simply because it has Lambton Quay, Wei- gram in metric measure, or nn value And Zwton, for their 3.086 grains troy. A no lecognisea value. AHU beautifu i and inter. weighing one carat would be poor stones are all too com- esting booklet roughly one quarter of an meh mon, as you will learn when “diamonds. 1 * lnd SS thus the rough looking vou turn to Chapter 111, crystal born in some volcanic page seven of to-morrow’s ftTkS by Man and trans“Dominion.” . H formed —for Woman! / r S # J' 13 B SI/ #A 7 3 b 3 S a *Buying Diamonds is 99% Trust [COPYRIGHT] —————————————————