Page 9 Advertisements Column 2

Dominion, Volume 22, Issue 138, 7 March 1929, Page 9

The TRUTH about Diamonds* CHAPTFR T WHY DIAMONDS VARY A. .Lj-l-l. A A diamond is of course a. piece of crystallized carbon, and diamonds vary in size, colour, and A bargain in diamonds? Refuse to believe it. fl rs "^ce, lZ c a aibon only crystallises under» , ■ combination of Irightful pressure and enormous Nd jeweller can honestly claim to offer you U proce‘ss™ n but n aV seX‘ n tha r t°the‘ com- ” continually definite sayings in diamonds; either m terms of money or as a percentage. crystallize diamonds of any commercial size. For the simple reason that you can no more ’hrough set a standard price on a diamond than you terrific volcanic upheavals. Th# pressure of > can nn a bnucc b,lllon ton hiu and the of a Cdll Ou <1 IlOUSve inferno were required to produce a diamond the size of a pea. And Nature even then was sparing Occasionally someone will sacrifice a fine rocked'th. stone for the sake of ready cash. These entire' globe. * uny droj) of things' do happen. But how can the average carbon was melted, the man know whether it is fine or not. Usually, »”it “‘oua bargains in diamonds are only so called. into crystalline form, a Size is significant only when allied to quality. ■F, - or leh ch°ro r mium “gave Tt" The average man appreciates that a small y 7now rl< oT"b“ wtT diamond of perfect quality is always prefer- And unnumbered a»es able to a flawed though large and brilliant bought ‘ana J ’.Md "noting stone. but the best, passed tt by. Off-colour. The average man’s difficulty lies in distin- mH" gid To” hlrdtn 'withguishing between the perfect and the flawed f/ , hef ~ diamni 2 ut tr icki?ng h aro/’f P wat« —between actual perfection and apparent at the wrong moment wa. / perfection. A diamond depends for its crack- And lt 18 beauty upon reflected light. A flawed Perhaps It doaged colour taint ana crystallised diamond, even poorly cut, will sparkle with rtTman£7ed “c“d“g 0 7n°a"r-bubwo 0 « a thousand fires in a cunningly lit shop a » £ unfused carbon In its substance. Again .j imperfect. WinOOW. . Undoubtedly the majority of diamonds suffered from some Imperfection—mostly from a eomblna- _ . J , • . . i tion of imperfections. And nearly all In addition But diamonds are not, worn m a snop to some other fault suffered In regard to colour. winHnw What a rare thing a perfect diamond is! And Wiliuuw. how wor fhy of possession. . Carbon specks, cracks- and air bubbles are not Only an unflawed Stone, perfectly colourless noticed by the untrained dlamonds-or and of most accurate cutting, captures every that matter. Th.' r iitray of light—however small—and returns it sum^t Bt tThwe” 5 ”Hh in a burst of flashing fires. if blemishes. But once fc.:-:-.. examined under a K strong lens, even the So in choosing diamonds you are of necessity k . untrained e* «n deguided by your jeweller. And you must buy I A 1 » your own dlaon trust. However, reputable advice on o?Two a oTThr« diamonds costs you nothing. From a ■>. diameters. ium the jeweller of proven and recognised integrity that’ea’h ao.tTn n t d urn° you may expect no “ bargains ”; but a °« ers clear vi _ sl0 “ into diamond will cost you only its current worth. pralsement requires a Demand ur.dtr practice> but if .... i mi i j. -x iluwing Jlani, flaw or cloud | ness A perfect diamond will always return Its present, you will discover It. Unless of course, ■Full rnoi-lrot- vnlllP as is often the case, the flaw Is in the under side lull marKei, xaiue. . . . wuy . • #f a . stone _ and hldd(!n by the c i aws ol a setting. In such case you must remain In doubt or have GhenUr TT PaPP 7 of to - morrow’s * jeweller temporarily unset It ?or you. unapter 11., t. io W a (This column will contain further Information to- “ Dominion ’ will supply the answer. . morrow). *Buying Diamonds is 99% Trust Write to Littlejohns, Lambton Quay, Wellington, for their V # — beautiful and interesting booklet, “DIAMONDS" Photographicaly illustrated throughout ' ;; . [COPYRIGHT]

Yes, Campl jh. C-A-M-P” ■mH}. That’s the name to in- ■ sist on when you give jft your order. With “ Camp ” anyone can Ut makethemostdelicious drink in a moment! 9®CA Mpr I Obftee and > Chicory Essence ■ J jl.Hlfcn.on iBoM,Ltd.,Glaaaow | j Test “AGFA” Film with one of the make you usually buy. Take pictures with both films under similar conditions. Then examine tha results carefully. You will always use “Agfa” afterwards. N AU Daalera haoa "Agfa” Films or wilt gladly gat I tham for yoa.