THE FINAL RUSH

Dominion, Volume 22, Issue 72, 18 December 1928, Page 13 (Supplement)

THE FINAL RUSH

How is it that, despite the wide advertisement given to the Shop Early movement, the shops are often crowded at the last moment? The answer is that nearly everyone remembers at the last moment some gift whose omission would be unthinkable. When you have multiplied the forgetful one by several hundred thousand the congestion is explained. What a sigh of relief there must be when the shutters go up—or come down —at last and the wearied staff put the establishment to bed for the holidays. I always feel at this time of year that I should like to propose a vote of thanks to our shop assistants, who somehow manage to remain their usual cheerful and helpful selves despite physical and mental weariness. These servants of the-great shopping public are surely the embodiment of the Christmas spirit, and are full of that charity which suffereth long and is kind.