WHY STUDEBAKERS SCORED.

Dominion, Volume 16, Issue 224, 9 June 1923, Page 7

WHY STUDEBAKERS SCORED.

MAKING FOUR-CYLINDER CARS O In years gone by Studebakers made both four-cylinder and six-cylinder cars and built up a huge business for both types. The most successful and popular of the four-cylinder models was the “Light Four,” introduced two or three years ago, which had an enormous sale, as it deserved. Studebaker engineers then had the daring, idea of building a six-cylinder car which should sell at thp same p'rice as the “Light Four.” To sell a six-cylinder car at the same price as a four-eylinder car of equal quality meant that there must be a phenomenally large output, and facilities for producing such an output. Studpbakers sank over £5,000,000 in a magnificent plant, designed to build nothing bht “Light Sixes.” When the first “Light Six” came on the market two years ago it sold in New Zealand at £675. Sales all the world over were so heavy that it was found possible to reduce the price every now and ’then, until to-day, when the vast “Light Six” plant is working at full capacity, the Studebaker “Economy Light Six” sells in New Zealand at £420 (factory finish touring and roadster models). This makes it the lowest-priced six-cylinder car on the market, cheaper even than the Studebaker “Light Four’’ used to be. No experienced motorist needs to be told anything about Studebaker quality, or about thg great advantage possessed by six-cylinder over four-cylinder motors. Studebakers have dropped the manufacture of four-cylinder cars because they have found out how to make and market a six-cylinder car which can actually be sold at a lower price. Adams, Ltd., N.Z. Agents for Studebaker Motors. Showrooms: 152 154 High Street, Christchurch. —Published by arrangement.