Page 12 Advertisements Column 5

Dominion, Volume 10, Issue 2938, 25 November 1916, Page 12

a —(|i ' a ] TRUTH IN ; J ADVERTISING. V A Timely Wofd of Waimmg, 1 ' DT has been well said that no'business of anj' size can exist without Puiflicity as a means of getting into touch with people's minds, and needs, and purses. Advertising, however, like every other great force, niny be misused by the unscrupulous—and, unfortunately, the exploitation of Publicity to the hurt of the Buying-Publie is not unknown in New . Zealand. / That this evil should be elinlinated is the desire of every reputable firm. But the remedy to a large extent lies with Purchasers themselves. let them submit every advertisement to the Acid-test of Common Sense. : Gold, for example, cannot be sold for less than'it costs. A so-called ".£lO Diamond Ring" cannot be priced at £5 unless actually worth nnder £b, because no merchant can continue in business without making a fair profit. Common Sense, then, is the Buyer's Protector. • It will lead him to ignore all announcements containing equivocal statements and palpable falsehoods. , It will direct him to deal only with a . house, of established repute. In the Jewellery business, the firm of Stewart Dawson and Co., Ltd., is noted for fair-dealing. ' j Its Publicity always eschews exaggerations and untruths. . _ Its statements are never actually or inferentially misleading. If it says an article" is an "Attractive ' , ( ' Value" the reader may be sure this is a very conservative way of putting it. \ The Value is always there—in the goods. ' . ' During the next few weeks there will appear in. this corner of "The Dominion" many announcements of special interest to Christmas Gift Buyers. » ' i Every message will be simple and straightforward, and every article will ' be exactly as it is represented to be. In this connection, we may aptly quote tlie words penned by D. Stewart TJawison. to the Managers of the Australasian branches of this house:— "The very essence of attaining any success in advertising depends on • your merchandise being absolutely advantageous in' quality, make, and style, correct in adaptability to fill public demand, and best in price value." «. i N "As Advertised," then, will be' the I policy of our Publicity this Christmas, I as in years past. s All announcements will live up to tho I ■ best traditions of this house. All goods offered will be of tho Sound .. Quality and Valuo that have built up our Empire-wide business. For Temem- 1 ber, that in buying from Stewart Dawson ' and Co., Ltd., one enjoys all the advant-." ' ages of. the enormous purchasing-power of Ten Large Jewellery Establishments, of our direct Cash-dealinga with Manufacturers and Gem-cu'tters, and of the ( saving of all intermediate profits.' Besides) one buys from a firm directed by experts. And in no business are ripe knowledge and wide experience so essential to the giving of complete satisfac- . tion to every patron as in that of tho Jeweller, and Silversmith. Every man and woman, can, therefore, buy at Stewart Dawson's with absolute , confidence of receiving a full twenty shil- , lings'worth for every,pound spent. ■, • '!STEWART DAWSON'' and Co., Ltd., Jewellers, Silversmiths and Watchmakers, ::: WELLINGTON. ::: <"7' m\ 18. "ILIIL I—WW' ■■■MUHIUUMIIIIIIM—WWI—IHMWUUIMI I|I11LU1«|, Ureal Reductions in Furniture! RADFORD & CO. ARE NOW SELLINC Sideboards, Wardrobes, Duchess Pairs, Hallstands, Pedestal Gupboards, Roll Top Desks, Bureau and Office Desks, overmantels, Wood Iron and Brass Bedsteads, Spring and Wire Mattresses, Kapoc, Flock, and Fibre Beds, Chesterfield Suites, Dressers, Mangles, i Wringers, etc., at lowest cash prices. Also, Blankets, Linoleum, 'Carpet Square 3 arid Runners, Matting Squares and Runners, Down Quilts, Sofa Rugs, Hearth Rugs, Door Mats, 'all reduced to clear at RADF 6R D ; & GO'S - I Most Complete Furnishing; Warehouse, 43, 45, 47 MANNERS STREET, CASH OR TERMS. . INSPECTION INVITED. ■ . y • ••" • ■ ■ ■' 1 ■' ; ' ■ Mstie Carpet : 1/1 Spares for : : .SilißlSfiß Simer Foroisiii I, gUMMER is the Meal time'to brighten tho Home witli fresli-car- • pets, and' our splendid stocks will assist you to'make a very satisfactory choice on a rear value basis. "WILLIAMS" CARPETS AllE QUALITY CARPETS from every point of view, and our selections, are now at .their best. AXMINSTER CARPET SQUARES, ORIENTAL CARPETS, JAPANESE SEAGRASS SQUARES, in artistic colourings and designs. Our prices, we claim, are positively the lowest for Carpets of such good quality. IT'S TDIE TO INSPECT! is. WILLIAMS Co. Ltd., "S" connection with any other Finishing Firm of the name of WILLIAMS. tKOT W ATER whenever required from a "HEATWELL" Electric System, any quantify, SOILING VV ATER for all purposes from "HEATWELL" Electric Urns,.l pint to 10 gais. Write to, call lip, or see the Sole Manufacturers, Roberts' Iron, Steel &Oven Works, (Electrical & Enginering Department). Showrooms and Offices, 4th Floor, g Bakers' Buildings, Junction Feathar- g :: ston Street and Lambton Quay. :: 1 Box 85, G.P.0., Wellington. I Phones 1767 & 3865. Works: Holland St. g Sole Manufacturer of the Roberts' Salamander otfC,^___ l ■ —— — «| LYSAGHT'S Galvanised Iron ItV 111111/ / EVERY SHEET PBRPEOT. "FIRST MANUFACTURED IN 1837. THE STANDARD OF gXGgUE^G§T@°D«