Why Tea Costs More —

Dominion, Volume 8, Issue 2500, 29 June 1915, Page 3

Why Tea Costs More —

A Statement that Every Housewife Should Read The war has faced every tea merchant with the problem of increasing prices or reducing his quality. He has to follow one course or , the other—there's no escape—for the wholesale cost of fine tea in Eastern markets has increased over 2id. per lb. since August last. The main reason for this rise has been the greatly increased demand—and the fact that tea production cannot materially increase for at least five years. Take for instance the enormous quantity of tea required for the men in the trenches and on active service. • It is readily seen why tea has been selected as the soldiers' beverage—it is easily transported—is quickly and readily prepared anywhere—and above all it is invaluable for its invigorating and stimulating qualities. With the exception of 3 million Britishers, but few of the 25 million men under arms in Europe to-day were previously tea drinkers—yet almost in a day tea had to be found for them. Do you wonder then, that the tea has gone up, up, up in price?— that to-day fine tea costs the packer in New Zealand on the average 2id. to 3d. per lb. more than in August last. Add to this Russia's 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition —add a score of minor causes and you will see why the increase had to come. Therefore, too, you will sec that any tea giving value for the money cannot be sold at the same price as in August last. It simply can't be done—unless, of course, the price originally charged was absolutely excessive. If a fair price and good value was formerly given, the packer is now faced with a loss on every packet. There's no escape from the facts— either prices have to be increased or, as an alternative, quality and value must be reduced by the admixture of cheaper, inferior, less healthful teas. The "Amber Tips" Proprietors are determined that, in their case, this alternative -will never be taken. _ "Amber Tips" remarkable rise m a few years from an unknown brand to by far the largest selling tea in New Zealand— the largest selling tea in the world in proportion to population—is due to its quality and remarkable value. The same wonderful value will still be «iven— nothing but the finest teas will be used, but to do so the price has to be increased. We are convinced that most homes in New Zealand would rather pay 2d. per lb. more and get the finest tea that can be produced rather than pay the old pi-ice and get an inferior article —with an admixture of poorer teas, less healthful alike to nerves and digestion. Forget quality and healthfulness-con-sider the question purely from the standpoint of economy—there too Amber Tips" leads, for every pound will give more cups—and at a less price per cup. cup for cup, there's no cheaper tell Therefore even at the new prices Amber Tips is still the cheapest—you get better tea—more delicious flavour—finer fragrance—while, as the Lancct investigation showed, your health will benefit. ° gm-ely because of a penny extra per half lb. packet you will not deprive yourself of a tea which for quality, flavour, fragrance, and economy is unique and uniurpassable. The housewives of New Zealand want a good article and good value, and one trial convinced them that Amber T ips is a tea that nothing else could equal. Do they still want value and quality i We believe they do-we know it. 83

-vrOTICE is hereby given that it is the intention of the Wellington City Council to introduce in the ensuing session of Parliament the Wellington and Karori Sanitation and Water S"P|»r Amendment Bill. The objects that the said Bill is intended to effect are:1. To amend the Wellington and Karori Sanitation and Water Supply • 1912. hereinafter referred to as vhe Jrrincipal Act," as follows:— 1 By repealing the schedule to the principal Act and substituting in lieu thereof the schedule contained in the amending Bill, thereby e ?' e ? .® _ . operating of the principal Act over a further area of the Borough ot Kaiori. (2) By adding a clause to enable the Karori Borough in tlie event of the required loan proposals riot being carried to recover by rate over the area described m the schedule to the Bill the amount that shall become payable to the Wellington Citv Corporation pursuant to Section 12 of the principal Act m respect of moneys expended under the principal Act in connection with, the preparation of the Principal Act and of the costs fiiul oxpcJ). c os incurred in connection "witfl (akin;; polls for loans. ■\ copy of this Bill and the necessary plan of the land affected has been deposited in the Magistrate s Court Office, Lambton Qnny, Wellington, and a copy of the said Bill and a copy of the s. id nian have also been deposited at the Town Clerk's Office, Town-Hall, Cuba Street. Wellington, and at the Town Clerk's Office, Karori Borough Council Chambers, Karori. and are there open for inspection for a period of three full weeks from the first publication; hereof Dated at Wellington this 21st day of m °' JNO. K. PALMER. Town Clerk.