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P« =——~~T- — ■, ~AS TWs iWus-" tration (from ——— : ; —I a photograph) I A shows the 29 / /'""V 1 J I \ \ \ \ 'V >v v v— volumes of the ■ uew EuC y clo . t*j> i'M >li \j'> }*j[\ »'i %j, % ? v< p aedia BHtauum\ iWfi: wm mm mm mv < num ■iShs&i ;m* \m ibmV ciii nica in iuxta- ~. v £V,',i Xsf ysi§ ?<*? y,P« vols yoJvpJ volk position* with "■""' \'""' ! ''\ "'''" the 35 volwwjffJMw Imm Besaa mm "* t«n» mmm mm ««! i»ia Xrfi ■ •>• ■ <i i I I i i y v v .' J ground). It ' f I■ I j | \ \ \ \^~\ —\|. will -be seen '"'• edition only third of the f 11/ 111/ II II 11 il If Si 11111 ffl 111 ii tl Ml\ll Id WfAfei ' =HIIIIS I llllllllW • million words ?i!f III! SISIIhIIH : ■ .-re'thandid , marvel of compression .is __ L . '^. S. I I I Jpl | produced, not b^the ad °p.the use of exI The new ' Til ' ;; eme^ thii ;> encyclopaedia Briia'nnica 'I ' rV^T 1 | - India (or oecupies one-third of the space f B'\h\e\ truer ,gj| ot the ola one, thanks to India paper. || The new Encyclopaedia Britannica, of which a few copies are now offered to prompt applicants in. New Zealand at the minimum price, is a new work in eyer.y. sense of the word. In the first place, a striking novelty has been obtained in its manutacture by the employment of very thin India paper. This not only reduces the bulk of the work to one-third that of its predecessor (as shown in the illustration) without any diminution in size of type, but also makes it possible to hold a volume in one hand' and read it comfortably in an easy chair. The full benefit of this innovation is obtained, because the work is so admirably written by the great men who have co-operated in it that the articles are as fascinating-as they are educative. The ract, must also be emphasized that this 11th edition is in no sense a reprint, but a new work, based throughout on a fresh and complete survey of knowledge in the 20th century. En entirely WesD S«rwy of IM WorM's KttowMgt. ; The University of Cambridge feels justified Sir George Darwin (' 'Tide''), or Mr. Theodora in claiming that the 11th edition of the Watts-Dunton ("Poetry"), are to-day the Encyclopaedia Bntaiimca is not merely a highest living authorities on their special sub- _ new edition, in the common sense which jects, and they were therefore again invited to implies mere revision of a work already exist- contribute, when they naturally preserved as ing, but a new work in the widest' Sense of the much of their former article as was still tipterm. It would, of course, be undesirable- to-date, adding whatever had been rendered even if it were possible—for it to be new necessary by new discoveries or new ideas in the sense of containing no single article Sir Philip Watts, the designer of the "Dreadwhich had appeared in any previous edition. nought," wrote an article on modern shipThis would break the continuity of the .work, building in the 10th edition, much of which he and impair the highest tradition of a century has incorporated in his masterly survey of the and a half. _ lhe ten previous editions of the whole subject in the 11th edition. It would Encyclopaedia Britannica must be counted have been absurd for the editors to declare among the sources of the 11th, edition : and, that an expert of the highest reputation was nevertheless, the latter may truthfully be called to be ruled out simply because he had already a new work, in the sense of being throughout written an article on his subject for a previous based on a fresh and original survey of all edition, and they feel that the preservation of knowledge, brought up to the middle of 1910. some 17 percent, from former editions—all In the course of that year, while the 28 that was worth keeping—in the pages of the volumes of text were being prepared for the 11th edition in no wav debars them from press, a careful estimate was made of the claiming that this edition, as a whole, is a new number of articles which incorporated more or work, and not a mere revision, less material from the 9th or 10th edition. At the same time the new work attains a From this it appeared that more than 80 per superiority both in matter and in manner, such cent of the work was absolutely new, owing as would be inconceivable in any first pronothing to any previous edition. Such articles duction. Not even a cosmopolitan body of as were based on earlier ones—amounting to collaborators so brilliant as those 1,500 high about 17 per ceut of the whole—were accounted authorities, resident in 21 different countries, for in two \vays._ Certain articles in the 9th who made this edition, can claim as all their edition, by writers like Macaulay, R. L. own the merits which the work reveals. For Stevenson, A. C. Swinburne, Addington behind their labours lay the life of the great Symonds or Clerk Maxwell, were acknowledged book itself—the traditions and experience of five classics, and to have omitted them would have generations. The new Encyclopaedia Britdeprived the work of one of its valuable annica, in fact, profits greatly, and claims its features; what modern writer could give a high place in'the world's literature, because it better account of Goldsmith than Macaulay ? is at once new and old, a product of the day By far the larger part of articles which contain aud the result of a century and a half of traces of a previous edition is otherwise growth. The information it contains is of the accounted for. Many of the writers who con- year 1910; its character is the inheritance of tributed in their youth to the 9th edition, like tea successive and successful editions. TitinMiate Application is Imperative. The question for you to ask yourself now is not whether you need the new Encyclopaedia Britannica, but when you will order it. The former question has already been answered by the sale of 36,000 sets in six months, and by the unanimous testimony of the purchasers that they never made a more use. ,d purchase in their book-buying lives. The latter question answers itself. To-day you can buy the complete work at the minimum price—a guinea with the order and the balance by convenient instalments. In a brief time the price will be increased, and you will lose pounds by waiting. "To-day " then, is the answer. If you wish for fur- ' ther information, a Prospectus and 66 [ " - - Specimen Pages will be sent you on re- To I D ,?i D S? 11 V N ? VERS ? v I>R ESS, ~. t,u a a 4. a ■ i Sttect ' Wdlln g'o». I\o. ]Jox U2 ceipt of the annexed coupon. Bllt delay Please send me, gratis and post free, the ilha may mean that the limited supply at the tratea prospectus, specimen pages, and prices ol the ■ „ u ; , . new hucyclopaedia Britannica. minimum price will be exhausted, and you will be wise to act at once, while you are Name,; \ ; reading these lines, and secure, at the rock-bottom price, the most valuable book Address ;„„, „ , ever offered in New Zealand. Wd. 9

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https://paperspast.natlib.govt.nz/newspapers/DOM19120327.2.10.3

Bibliographic details

Dominion, Volume 5, Issue 1399, 27 March 1912, Page 3

Word Count
1,204

Page 3 Advertisements Column 3 Dominion, Volume 5, Issue 1399, 27 March 1912, Page 3

Page 3 Advertisements Column 3 Dominion, Volume 5, Issue 1399, 27 March 1912, Page 3