Farmers Can Help
How They can Assist Growth o/ Home Mor/.et Full development of the local market byl local manlacturets ,s one of the most important needs ot modem trade the world over, and there is ample proof that, this developing is beiig carried out in New Zealand. The primary producer is m the naopv position of having a largo expo, t market for his products, but he too, must foster the local market it mbuainess is to prosper. I his applies even more in the case of the secondan producer, who must, generally speaking, build up his local market before seeking new worlds to conquer. Industrially. New Zealand is •ow emerging from the adolescent stage. and is showing the same diaract i tics which luivc been responsible for the pastoral and agricultural viri'i y of the Dominion. The present is w main- respects a critical period. Secondary industries are chiefly confined to the cities and towns. where they can draw on a large urban population for labour. Consequently, ritv people generally know more about locally-manufactured goods than those the country, although this does not mean that individual l\ thev buy more New Zealand goods titan those in. the country. However, in many respects the country market is even more itn■oortant for the local maiifaclurer than is the market in the cities. At present .New Zealand's wealth conies from the land, but, realising thai industrial activity is necessary for tne life of any nation, those on the land must sec the necessity of supporting to the utiuosl the industries oT their own count ry. Those in the city, many ol' them workers engaged in secondary industries; help the farmer to maintain prices for these products at a profitable level : it is in their own interests to do so. for thev are safeguarding the national wealth. Similarly, by IniA ing New Zealand-made goods farmers help to keep thousands of men in employment, and also assist in the industrial development of the Dominion. The home market is notoriously d ;,v cult to satisfy. A manufavturer. like a prophet, is riot without honour save in his own country, but New manufacturers are now gaining the uppen hand in the battle against prejudice which told many people thai goods made in New Zealand could not possibly lie as good as those imported from , abroad. New Zealand manufacturers are now receiving the credit that is due to them for goods that can stand comparison with any in the world. With a strong home inarxet assured them they can face the future with ' confidence.—Kxchange.
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Cromwell Argus, Volume LXI, Issue 3168, 22 June 1931, Page 2
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428Farmers Can Help Cromwell Argus, Volume LXI, Issue 3168, 22 June 1931, Page 2
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