It Pays to Advertise.

Cromwell Argus, 9 August 1926, Page 5

It Pays to Advertise.

WHAT ROBINSON CRUSOE DID. One of the most persistent advertisers in the history of success was Robinson Crusoe. He knew what he wanted—a ship : and he knew how to get what be wanted, tor he put up an advertisement for one. He Hung a shirt on a p>le, -nd displayed it at the top of his island. That, ia the language of the sea, was plain to every seafaring man. This was Crusoe's only medium, and the circulation was very small. It was quite a long time before he got any enquiries. Now, suppose Crusoe had got tired, taken down his signal—" Withdrawn his advertisement I ' —after a time and declared that "advertising doesn't pay." What would have become of him, and where would his story be now V But no! Crusoe knew that the very small circulation of his medium was just the reason for greater than ever persistency. He kept at it ; changed fiis copy—as one garment after another beoame frayed out — and, in the end, l<c won. Put up your signal, and keep it there. Crusoe advertised under the most discouraging conditions, the most uncertain possible. You have a sure thing. A little of the patieuce, pluck, and persistency of Robinson Crusoe in advertising will steer the good ship " Better Business " alongside your pier. Use the Anaus as your medium for advertising.