‘Addressing’ cliches
Sir,—For a long time I have been irritated by cliches we hear on radio and television. The “addressing” of problems, matters, subjects and questions visualises, in my mind anyway, the speaker on a platform “addressing” the above diverse “whatever-they-may-bes,” all attention riveted on the individual
“addressing” them. Also the expression, “at the end of the day” conjures up the picture of a cowboy hero riding into the sunset as seen in many Wild West films. And what about the expression “offshore” instead of “overseas”? From the former, one visualises a raft or something anchored 100 yards or so from the beach. I mention only three of the irritating cliches to which we are subjected. I apologise if this letter appears frivolous, but it might prove a small pin to prick the pomposity balloon of some of the speakers (generally politicians) on our radio and television.—Yours, etc., D. A. BUCHANAN. ’ December 20, 1989. .
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Press, 28 December 1989, Page 16
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154‘Addressing’ cliches Press, 28 December 1989, Page 16
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