Car advt guide for Wellington
PA Auckland Mr Barry Colman, the former publisher of "National Business Review," will launch next week a classified advertiser, “Motoring Guide,” which will be delivered weekly to 116,000 Wellington households. In a joint venture, Mr Colman’s company. Liberty Publishing, had set up Motoring Guide Wellington, Ltd, with 31 Wellington licensed car dealers signed up as shareholders. These dealers will pay wholesale advertising rates, and decide who else can advertise. Mr Colman said the paper had been designed to break Wellington Newspapers’ “virtual monopoly on the capital’s classified advertising market.” Within the last two years, Mr Colman said, two other independents had attempted to establish a viable classified alternative.
When the second attempt — “Motoring Around” — failed, Liberty Publishing moved in and bought it in October. The new company is set up in the same way as “Property Press” which since 1978 has grown to a monthly circulation of 1.4 million papers nationwide.
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Press, 30 November 1989, Page 32
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156Car advt guide for Wellington Press, 30 November 1989, Page 32
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