Page 31 Advertisements Column 1

Press, 7 September 1989, Page 31

I ~ The basic philosophy at Honda is, and ggL ; | always has been, customer satisfaction —^—.... through constant performance improvement ' ' and innovation. '''' That’s easily said, but not easily done. In lirftfSl I fact, it’s an elusive challenge that only totally — \ dedicated people would even consider. Like * "F the people at Honda. Where the passion to ■ — satisfy is so intense that you can almost feel crossflow cyhnder system des, gn. it in die air. drive the 4 valves. They also arranged the carn * s position closer to the exhaust valves to h ee P the heads compact. This made extra space for the plugs which could then be positioned in the centre of the chamber for ••■• higher response and greater efficiency, an g especially difficult task with 4 valves. This . . technology was then installed into the new y ~ Honda Civic. ... ■ jR| :?X/ K.>y2S\r\ Li*-^* 7 * 7 • •• : : WWWJSO § gff’. g \ 's g <pWOW4V'g 8 '' ' • ' ' ' wStu - 1^^...;. --- i- —■ : I I Formula 1 proven PGM-FI (Computer-Programmed Unique split intake-valve rocker-shaft design permits n i ec^on ) centrally located spark plugs. -p Q pj on j a was a ble to reach into Or on the road. With, for example, the its basket of successful experiences in "1 J J "I J Honda four-valve-per-cylinder configuration, Formula-1 racing. But still, they accomplishI I T a technological masterpiece that wrings out ed something that just a short time ago was I I|V 7 V IV. II of the engine every drop of power potential. considered technologically impossible and 7 Thanks to this free-breathing crossflow economically forbidding. -< -g A 4-valve cylinder, intake and exhaust reach How did this happen? At Honda we 1 new heights of efficiency, power surges don’t think that top-of-the-line technology |i l|||i||| | |ll | I ”1 %/i ”1 | upward, torque improves significantly and should be reserved for top-of-the-line cars. V/1 1 JL %/ JL • fug] consumption plummets. We try to make this kind of technology j j"1 • But wait a minute. Is it conceivable that available to everyone. It’s the Honda way. "■“/'"'V#'* | | I I"1 a 4_va^ve en gl ne > admittedly ideal for sporty, Il II I||t ~ I I II 1 I II I| It . 111 |V j top-of-the-line cars, could possibly be incorporated into compact, efficient, affordable models as well? Would it even be attempted? FT —1 — Our iww S °HG I powerful performance into the latest Honda Civics. 4-vaive engine with a single camshaft to south Auckland tel : 09 278-5850 fax: 09 278-1312 1 v I' ’’t-5 ' .''■‘V" •>'-' V-h" i ' S'J >f' . -> , J>. /C*"! <-’ ‘V’ *• V 11 . ’7'Vr;\ , *? ’ »-• ,' I'”. *-7 . , ?•■»'/ •', h-^'lA., ‘ : 'f. J< /wM* Z • ’“, >L V’ \ ' 'A# \ ’V’-'*’ ’ ' ,'/’"tV ' t "'‘’ ' 1 Ka ?* U-' F ,?* /whJk ■ ■ -' 1 jssjijß In the 1988 Formula One Constructors'Championship, Honda engines powered v thp HONDA Marlboro McLaren to victory, as they did the Williams HONDA team in 1986 and 1987. ,- ~, /<■■.. > 1 ,c ’ I ■i'!?“*T^!!!!!==— **■“■ ..