Fundraising range popular

Press, 1 September 1989, Page 35

Fundraising range popular

By RICHARD FALKNER Mayell Foods, Ltd, has recently become aware of the huge demand for fundraising products and the lack of suitable items available to fundraising organisations. At Christchurch’s “Going For Goals” forum during Queen’s Birthday week-end, I heard Michael Mayell speak. I researched Cookie Time, Ltd, and learned about the innovative-thinking

Mayell brothers. Their progressive young company, excellent snack lines, quality service and novelty packaging appealed to me, so I approached them for work. My first task was to sell the marshmallow Easter Bunny overrun — 600 cartons. Within two weeks I had turned over $lB,OOO worth of candy and the fundraising division of Cookie Time was established.

The stock was sold mostly to sports clubs, social clubs, plunket groups and scouting organisations. Because of the demand from these groups and the need for variety, Cookie Time intends offering a number of new products throughout the year. These new products would range from novelty confectionery to health snacks and cookies. Cookies Time sees their

products being very popular to fundraise with the reasons for their success are:—

• It is very easy for school children and parents to' sell, because all age groups enjoy the product.

• Offers good value for money to buyers.

• Relatively easy structure to put in place for schools to distribute. • New Zealand-made

product and readily available.

• Credit terms and sale or return policy.

• Outlets can be school tuck shops, stalls, raffles or door-to-door.

• Excellent profit margins.

Many organisations are now basing their fundraising targets on a one carton per pupil/member ratio and easily achieving their goals.