Page 42 Advertisements Column 1

Press, 22 June 1989, Page 42

When it comes to effective advertising, you've got to hand it to The Press. During two weeks in May 1989, The Press commissioned an independent readership survey of 1,000 urban Christchurch dwellers aged 15 years and over.* This research was undertaken to confirm that our advertisers’messages go much further-with The Press. The results of this survey show conclusively, that to get your hands on your target market, you’ll achieve more exposure and penetration with The Press. The Press is the most preferred newspaper by Christchurch residents. READERSHIP CHANGES 1988 TO 1989 (Changes in percentage points) Comparison of the May 1989 OTR Spectrum Research* survey with the 1988 AGB Media Newspaper survey indicates significant readership changes for The Press. k ‘ AVERAGE ISSUE READERSHIP ALL PEOPLE 15+ — The Press up 3% The Star down 17% ALL MALES 15+ — The Press constant The Star down 13% ALL FEMALES 15+ — The Press up 5% The Star down 20% TOTAL WEEKLY READERSHIP ALL PEOPLE 15+ The Press up 7% The Star down 13% *OTR SPECTRUM RESEARCH, a Member of The NZ AGB Research Group of Companies. With readership as strong as this, you’ve got to hand it to The Press. For more detailed information please contact your representative or; Michael Pope Advertising Manager Barry White Display Sales Manager Sarah Hampton National Advertising Representative Brian Mason Classified Sales Manager The Press Private Bag Christchurch Ph: (03)790-940 THE PRESS CHRISTCHURCH’S ONLY ALL-DAY NEWSPAPER