Givani Footwear’s chief executive, Mr Mike Bradfield (above), puts his feet up in a pair of his company’s exportwinning French Shriner shoes. In its first push into Australia, the Corporate Investments company has won export orders worth $500,000 from some of the country’s leading department store chains.
Mr Bradfield says sales in Australia are expected to top $2 million in the next year, accounting for 30 per cent of the Auckland factory’s production. ' Givani had spent more than $20,000 on market research in Australia which included interviewing all major department store buyers. This enabled the company to identify a niche and rationalise its production accordingly, he said.
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Press, 22 June 1989, Page 27
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107Untitled Press, 22 June 1989, Page 27
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