Positive reading guaranteed

Press, 24 August 1988, Page 35

Positive reading guaranteed

Possibly the only aspect of modern life that cannot be insured is personal attitude. That is the belief of the publisher and cwner of “The Achiever” magazine, Mr David Grice. Along with most successful individuals he believes that inner attitude is the determining factor in why some people thrive in the face of apparent adversity, while others fail. His publication, “The Achiever” was founded to provide a subscribing readership with a sage mixture of motivation, inspiration, peace of mind and insights into the power of positive thinking. “The idea is to get people to change their quality of life by inspiration — tips and examples.

rather than any hard sell approach,” Mr Grice said. Each edition of "The Achiever” adheres to the same winning formula, 60 per cent attitude-altering articles and 40 per cent success profiles of local relevance.

All articles are tailored to take an average of five minutes to read and are written in simple, accessible English. Subscribers range from business executives to unemployed people and include top figures in the sporting and sales world. Mr Grice became fascinated by motivation and attitude when he was

working as a sales representative five years ago. Having applied the principles for success to his sales and broader fife he realised that a market gap existed for a positive publication dedicated to promoting motivation. The original publication was begun in September, 1986, as the “Canterbury Business Ark.” As demand built up David Grice realised that the provincial title should be replaced with one tailored towards the emerging national market. The change in title to “The Achiever” took place in March, 1988. He opted to continue ’ selling by subscription only. Where most publications are dependent on advertising, “The Achiever” allows only a low ratio. This is to preserve as much space as possible for what the publication does best — providing insight into the myriad possibilities open to individuals. “Everyone should have a certain amount of positive reading in their day,” Mr Grice asserts. He is currently building up the subscription base by offering interested people the chance to have one free edition to sample.