Page 52 Advertisements Column 1

Press, 3 December 1987, Page 52

Newspapers track down your customers That’s not a hard job for newspapers, because they’re the medium most customers use f* rst t 0 choose which type or brand to buy, and then where to buy it from. Purchasers of new cars, home renovators, grocery shoppers, holiday makers, K investors and borrowers — in fact customers for all major products and services turn to their local newspaper’s advertising for reliable, accurate and helpful information. Advertising information which helps them spend wisely. iF Proof of the effectiveness and power of newspaper advertising throughout New Zealand is contained in the results of three major surveys, conducted by AGB:McNair over the past 3 years. A clear, detailed picture has been built up on consumers’ attitudes to the media — qualitative perceptions which give an insight into your customers’ reactions to what they see and hear. All this information is available free of charge from your Here are a few examples from respondents who saw or heard any advertisements for the item last purchased, before the purchase was made. AGB:McNair Question Newspapers Direct Mail Free Papers Radio TV Other Where did you or hear these? 52% 12% 9% 4% 18% 5% Which of these helped you decide what brand or type to buy? 50% 13% 10% 2% 17% 8% Which of these helped you decide where to buy it from? 57% 13% 9% 3% 14% 5% Figures quoted above exclude “none/don’t know” Source: AGB:McNair qualitative research for Newspaper Advertising Bureau 1987 FIND OUT MORE about customers’ perceptions of the media and the research flB resources available. Fill in this coupon and post it to us today, or phone us now. BBS \ w A THEPRESS p "" v DISPLAY ADVERTISING i Re ZX" freein “ on:< “ to> □ i 4B W PRIVATE BAG, | a | . W CHRISTCHURCH. j " ] | Company Name & Address » TELEPHONE 790-940. I I CUT THIS COUPON AND SEND TO 1 THE RESEARCH CO-ORDINATOR I | THE PRESS r I DISPLAY ADVERTISING I „ ... ’ PR|\/ATP GAP Our appreciation to I r'LJDIQ-rF'LJI TASMAN HJIP AMPER COMPANY LIMITED ’ 4 UI-IHIb lUMUHUI-I 4) - HI who have sponsored this research survey.