An announcer at Radio ZM/FM, Peter Mac, bites into a beef sandwich delivered to him yesterday by Meredith Telford, left, and Walter Long on behalf of the New Zealand Beef and Lamb Marketing Bureau, Ltd. The bureau launched a national promotional campaign this week to counter increasing competition from white meats and other protein sources. As well as advertising in newspapers and on television, the bureau will make available meat recipe cards at butchers’ shops and supermarkets.
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Press, 23 September 1987, Page 35
Word Count
77An announcer at Radio ZM/FM, Peter Mac, bites into a beef sandwich delivered to him yesterday by Meredith Telford, left, and Walter Long on behalf of the New Zealand Beef and Lamb Marketing Bureau, Ltd. The bureau launched a national promotional campaign this week to counter increasing competition from white meats and other protein sources. As well as advertising in newspapers and on television, the bureau will make available meat recipe cards at butchers’ shops and supermarkets. Press, 23 September 1987, Page 35
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