For advice

Press, 23 September 1987, Page 25

For advice

When they are choosing furnishing fabrics today, customers want expert advice. Often they want their ideas confirmed or else they may want help choosing colour schemes or fabrics from start to finish. <v ■ No matter how much or how " little ' advice customers need; sales assistants must have good ideas and know all about what they are selling. McKenzie and \ Willis are well known for the service they provide, says Jeanne Cooper, their advertising manager. Their home service has become especially popular. Customers can phone in and arrange for a consultant to come to their homes without any obligation. “It’s much easier to talk over colour schemes and choose fabrics at home in the very room which is

being decorated,” she says. Eighty per cent of the fabrics McKenzie and Willis make into drapes for their customers are made and chosen in the home. The consultant will bring a full range but if it is Warners which is .)rfe- , quired then the customer J should. jiriehtibn.. that. • and , ./ a; good * selection. wiil ,be included. ? ‘ . fc The fabrics department at McKenzie and Willis is new and is enjoying expansion following the store’s move into the former A. J. White’s One section of the department specialises in thermal-backed drapes which they will make up free of charge. “It costs no more to have drapes pinch pleated because we have installed a special machine. “This gives the drapes a finished look,” Jeanne says.