White top seller
WHITE accounts for 40 per cent of its sales, says Bendon, the underwear market leader, which nets about two-thirds of all New Zealand sales. Other manufacturers report similar customer colour preference, although competition in the industry is most visible when it comes to promotion of seasonal colour releases. Overseas some big companies push pastels as the only shades for lingerie but New Zealanders have been lucky in being offered a wider colour spectrum. Deep blue and charcoal have figured recently in main ranges. Bendon’s colour of the moment is lavender, with ice (a pastel mint) on the way and buttercup scheduled in November. Blush (a warm peach) has been introduced to the range as an on-going shade.
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Bibliographic details
Press, 4 August 1987, Page 6 (Supplement)
Word Count
120White top seller Press, 4 August 1987, Page 6 (Supplement)
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