Cigarette ads on radio, TV?
The Tobacco Advisory Council has predicted that the Broadcasting Corporation will soon make a move to “free up” cigarette advertising on radio and television. The executive secretary of the council, Mr T. E. Reeves, said the council believed the upcoming World Cup rugby, which has as its chief sponsor a major brewery, was the catalyst in the decision to free up liquor advertising. “Provided the B.C.N.Z. is allowed to press ahead with liquor advertising so as to cash in on the coming bonanza of advertising associated with the World Cup, it will turn its attention to the tobacco companies later this year.
“B.C.N.Z. attitudes to tobacco advertising would then be brought, into line with principles and standards adopted for liquor advertising,” he said.
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Press, 7 April 1987, Page 23
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128Cigarette ads on radio, TV? Press, 7 April 1987, Page 23
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