How the Design Council helps manufacturers

Press, 17 March 1987, Page 23

How the Design Council helps manufacturers

A growing number of companies are using the resources of the New Zealand Industrial Design Council, which is a strictly confidential service that specialises in assisting smaller businesses, says the council’s southern region manager, Mr Bryan Beechey. As well as recognition by awards, clients receive valuable assistance in improving their product and its support material; and this help can also be applicable to future projects. Another specialty of

the Design Council is product quality, and its consultants have wide experience in many different types and sizes of businesses.

The actual product assessment is by a penal of multi-disciplined specialists drawn from industry, education and research facilities. The council can also refer a wide variety of design specialists.

Many companies received advice and support, enabling them to effect often quite simple changes to their product

which have had a dramatic effect on its marketability, says Mr Beechey.

A wide range ot product types has been evaluated, including consumer goods, appliances, agricultural machinery, industrial equipment, building materials, boats and marine products, computer software, electronic and radio equipment, toys, clothing, tools, furniture, office equipment, fire alarms, security alarms, garages, hobby items, and equipment for the disabled.