Comic making of a macho ‘Beer’

Press, 26 February 1987, Page 10

Comic making of a macho ‘Beer’

WinemcF

hans petrovic

In “Beer,” which will start at the Westend tomorrow, the Feemer Advertising Agency is about to lose its largest account, Norbecker Beer.

Panic reigns, creative brains desperately fumble trying to dream up the new concept that will pass muster with the president of Norbecker Beer. The creative well is dry and the account executives are suicidal.

B. D. Tucker (Loretta Swit), a bright young executive, knows she has the answer. When all ideas have been rejected, she finally tables her own approach and saves the account. She recognises her chance for the big time and begins to produce the commercials that will save Norbecker Beer — to make Norbecker Beer the only beer that “real” guys drink.

She begins her search for three “real" guys and finds them by accident in a local bar, where they apprehend a thief during a robbery.

They are hired on the spot as spokesmen for Norbecker Beer and are on the national news, an auspicious beginning for the new Norbecker image. Merle Draggett, a handsome Texan in his 20s, Frankie Falcone, an Italian-American in his late 20s, and Elliot Morrison, a happy, suburban husband also in his 20s, are the new Norbecker Men.

Buzz Beckerman (Rip Torn), • a two-time Oscar winner, World War II flying ace, king of the Westerns and. washed-up alcoholic, is hired to direct the new macho commercials.