Exponent of luck

Press, 24 December 1986, Page 12

Exponent of luck

Jordan Luck, the lead singer of Dance Exponents, seems quite philosophical about the fate of the band’s records. It took a bit of a push from the public to get the band’s first single, “Victoria,” some airplay. By the time the album “Expectations” came around, it and the highly prized single, “Christchurch,” took a dive because of a lack of promotion. Heartbreaking for some, but Luck keeps an optimistic outlook, saying in a telephone interview how he and the band are still having fun. The new album, “Amplifier," and the excellent single, “Only I Could Die (And Love You Still),” was not getting much airplay and sales were slow as it faced a lot of competition from other Christmas releases, he said. “There are not really any rules to abide by in the music industry in New Zealand. Fundamentally,

you make sure that the posters are up and the advertisements go on the radio on the day of the show.” There were none of the guidelines that were in the United States with “Billboard” magazine, he said. Luck may not be on his table at the moment, but the Exponents are off to have a second crack at Australia in February. CBS Australia had picked up the album but it would not be released there until March, he said. Dance Exponents play the Redwood Tavern this evening, Boxing Day evening, and Saturday night. There is also a show at Canterbury Court on Sunday from 1.30 p.m. to 8 p.m., featuring the Exponents, along with Worlds Apart, Big Elvis, and another special guest band. Cost is $lO and tickets can be bought at Echo Records or at the door y