Graham out, but DB promotion to run
Dominion Breweries’ big launch of its DB Draught on the Australian market next week features the Kiwis’ rugby league captain, Mark Graham, in full New Zealand playing 1 rig. The only problem is that Graham quit the captaincy and the New Zealand team in a blaze of publicity a week ago after the sacking of his coach Jaifd friend, fiaham xowe.
The DB campaign, to be launched in two states on Monday, has the theme “One great Kiwi deserves Another,” and will run in the afternoon press and selected radio stations. A spokeswoman for the advertisers said that there were no plans to change the advertisements after Graham’s departure. “He is still a great Kiwi and he is still the captain of North she said.
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Press, 30 August 1986, Page 7
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132Graham out, but DB promotion to run Press, 30 August 1986, Page 7
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