Teats campaign ‘costing $275,000’
PA ' Wellington A Health Department and D.S.I.R. advertising campaign aimed at restoring the reputation of the Tommee Tippee brand of baby teats and soothers will cost taxpayers about $275,060. Last month the marketer, Jacket International, was asked to withdraw three teats and soothers from sale, after tests which found they did not conform to the New Zealand safety standard. But recent tests disproved this and the products can now be sold again. The
Health Department and D.S.I.R. have agreed to run an advertising campaign clearing the teats and soothers. Jacket’s managing director, Mr Rick Curtis, would not disclose the exact cost of the campaign, but he agreed $275,666 was “pretty close.” The Director-General of Health, Dr Ron Barker, would not comment on where the money would come from, nor would he answer any questions relating to the standard of tests in New Zealand..
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Press, 4 December 1985, Page 2
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147Teats campaign ‘costing $275,000’ Press, 4 December 1985, Page 2
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