Campaigner can’t tell difference
PA Seattle Gay Mullins had denounced the new Coca-Cola formula as sweeter, flatter, and lacking in that old zing, but in a taste test he couldn’t tell which Coke was it. He picked Royal Crown. Mr Mullins formed The Old Cola Drinkers of America and says he has sunk $U545,000 (SNZ9B,IOO) into his campaign to bring back the old Coke.
Coca-Cola announced a new formula for its sugarsweetened drink on April 23. The Cola crusader was given six, then three, then two Cokes in a test conducted by the “Seattle Times,” which reported the
results on Saturday. Each time he failed to distinguish the old Coke from the new Coke. Mr Mullins blamed his performance on the number of Colas tasted and ice which diluted the drinks. From now on, he says, he will insist on no more than three Colas at a uniform temperature, with a salted cracker between sips.
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Press, 24 June 1985, Page 32
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155Campaigner can’t tell difference Press, 24 June 1985, Page 32
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