‘There’s a bed for everybody at Bedland’

Press, 7 February 1985, Page 25

‘There’s a bed for everybody at Bedland’

“There’s a bed for everybody at Bedland,” says Mr Bruce Currie, a director of Direct Furniture, which has just opened a new specialist bedding branch at 643 Colombo Street. Bedland, between Lichfield and Tuam Streets, is only about one block south of Direct Furniture’s main store, at 661 Colombo Street. It opened last week, and will be open on Saturdays between 9 a.m. and 1 p.m.

The variety of bedding in the 1490 sq m shop includes seven Bedland waterbeds, with 14 types of bases and mattresses, the Dream Cloud airbed, and eight kinds of standard spring beds, covering the wide range of customers’ personal requirements.

“We take into account people’s individual needs, and match up and even design the bedding so that they get exactly what they want,” Mr Currie said.

“We decided to open Bedland because in this age of stress and back problems, bedding has become a specialist field. “You can’t just walk into a shop and buy a bed any more. Specialist knowledge of people’s individual back problems and other factors is necessary to assist in making the right choice. “Waterbeds, in particular, are becoming more widely accepted — not just something for the trendies — and we have our own range of Bedland units,” he said. These include such models as the Santana (pictured), which sells at $1226 for the regular, $1392 for the waveless, $1785 with drawers in the base, and an additional $lO5 for rimu or kauri; and the Plymouth, $1377 regular, $1542 waveless, and $1853 with drawers.

A completely new design is the Lotus, which looks like the standard bed, but uses full-length tubes filled with water, which prevent the rocking motion experienced in standard waterbeds without baffles. “The manufacturers claim that sleepers do about 30 per cent less restless movement in a night. This makes even sleep less tir-

ing, so that people who normally need eight hours of sleep, will now need only six,” Mr Currie said. “You don’t have to thresh about on the Lotus waterbed to find a comfortable position, and quite often wake up in the same position in which you went to sleep.

There are no aches and pains, and things like that. “Everybody is different, and everyone has different problems. Perhaps the wife tosses and turns, or the husband is,, a shiftworker who goes to bed late. “With the Lotus waterbed, and its individually baffled

tubes, the partner is not disturbed by the other’s movement.

“Another bed designed to provide relief for sufferers of backache, rheumatism, various joint and muscular ailments, and people requiring natural heat is the Dreamwool Easy-sleeper,

which has the mattresses, overlays and pillows filled with pure wool for year-

round insulation. “Because a good or a bad bed can determine how you will feel for the rest of the day, a bed is best the investment any couple can make,” Mr Currie said.