Call for more promotion
Parliamentary reporter New Zealand should have been more actively promoted at the Los Angeles Olympic Games, says Labour’s spokesman on tourism, Mr Mike Moore. He said that the new Labour Government would encourage sports teams and individual competitors who travelled overseas to promote the country’s trade and tourism. Producer boards and private companies would also be encouraged to contribute towards the market-
ing strategy through sports sponsorships — “the sort of thing we should have done for Los Angeles,” Mr Moore said. New Zealand had missed a chance at the Winter Games in Sarajevo when the outgoing Minister for Tourism, Mr Talbot, had come up with “half a dozen kiwi pins” to promote New Zealand, he said. Then there was the shameful eposide of the runner, Rod Dixon, winning the New York marathon wearing a Pan American Tshirt, he said.
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Press, 24 July 1984, Page 3
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143Call for more promotion Press, 24 July 1984, Page 3
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