L.S.O. to market itself
NZPA-AAP London The London Symphony Orchestra has lined up with Bjorn Borg, Sebastion Coe, and Angela Rippon in an attempt to beat its cash problems, the “Guardian” reports. The “Guardian” said that the orchestra, with debts of between £300,000 and £400,000 ($633,000 to $844,000), had signed a sponsorship, promoting, and marketing deal with Mark McCormack’s International
Management Group. The group is better known for its representation of sporting and broadcasting personalities such as Coe, Borg, and the British television news personality, Miss Rippon. The London Symphony Orchestra’s deal was announced at a champagne breakfast last Wednesday and clearly was intended to solve the orchestra’s financial problems, the “Guardian” said.
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Press, 12 July 1984, Page 28
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113L.S.O. to market itself Press, 12 July 1984, Page 28
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