Honour upheld, for 1 franc
NZPA-AAP Paris An argument over who should be allowed to use the name of Rothschild has ended in a French court with an award of symbolic damages of one franc each to the aristocratic French holders of the name. The problem started when a west German perfume company, Helmut Rothschild, launched a new perfume in France under the name, “Rothschild.”
Seven Barons de Rothschild and six Rothschild companies in France, including the champagne firm, Chateau Lafite Rothschild, immediately went to court to prevent the German company from using the family name. The Court said the Rothschild name had became famous because of the family’s immense wealth, and was associated in the public mind with luxury, refinement, and interest in
the arts. Because of that, “they have a certain personal interest in protecting this inheritance and in preventing any commercial use of their name by third parties which could harm the prestige attached to the name,” the judgment said. The company was ordered to rechristen its new perfume with the less imediately alluring name, “Helmut Rothschild Duesseldtirf.” 7
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Press, 12 July 1984, Page 16
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182Honour upheld, for 1 franc Press, 12 July 1984, Page 16
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