Advertising on Sundays?
PA Wellington The Broadcasting Tribunal wants submissions on plans for Sunday advertising on television and radio. The Broadcasting Corporation and private radio stations are applying for amendments to their warrants to allow Sunday advertising. The Broadcasting Corporation wants advertising restrictions lifted on Sundays for all its commercial radio stations and for TV In its application, the corporation says that although
it is intended that both TVI and TV2 be permitted to advertise on Sundays, the advertising would not run simultaneously. There would be an alternative, non-com-mercial television channel. Sunday advertising would run on TVI from noon to 6 p.m. and on TV2 from 6 p.m. to closedown. The corporation expects annual revenue from television advertising on Sundays would be $8.5 million. Both the corporation and private radio stations list fragmentation of the market and the declining growth in income as reasons for Sunday advertising on radio.
No date for hearings into the applications has been set. Submissions to the tribunal close on July 6.
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Press, 13 June 1984, Page 17
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167Advertising on Sundays? Press, 13 June 1984, Page 17
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