Bright idea
The "Harry Bright” contest, in which the New Zealand Tourist Office has invited readers to create an advertisement has received more than 7000 entries, writes John Hutchison from San Francisco.
The invitation has appeared in three glossy national magazines in tongue-in-cheek advertisements relating the failures of a fictitious advertising man, Harry Bright, to finish a promised full-page colour advertisement the office planned to publish.
The series of advertisements was in the form of cheery but plaintive explanations that Harry is having such a good time chasing about New Zealand’s tourist attractions that
he does not answer his mail. The unusual campaign, devised by Dailey and Associates agency, has had replies from as far away as Europe and Asia.
The winner will receive a two-week holiday for two in New Zealand and will be invited to spend a day at the agency in San Francisco to help polish his or her work. It will appear early next year in “Gourmet,” the “New Yorker,” and “Travel and Leisure” magazines. The last advertisement in the Harry Bright series bore the headline: “We Can’t Wait for Harry Bright Any Longer.” The photograph shows, left to right,, John Mac Daniels, creative director for Dailey and
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Press, 18 May 1984, Page 13
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202Bright idea Press, 18 May 1984, Page 13
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