Meat Board to market in Japan
PA Wellington The Meat Board said yesterday that it would form a consortium of meat companies to develop the Japanese market for lamb. It will also establish a new company, the Asian New Zealand Meat Company, Ltd, which will set up a branch office in Japan to sell mutton, iamb carcases, and lamb primal cuts to Japan. The decisions came after a study and review of marketing sheepmeat in Japan over the last 20 years. The board considers Japan has considerable potential and in late 1982 declared it to be a development market. Under the new arrangements, the board will sell mutton direct to the Asian New Zealand Meat Company for sale through its sole agents in Taiwan and Hong Kong. The companies to form the consortium have not been named.
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Press, 10 January 1984, Page 2
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137Meat Board to market in Japan Press, 10 January 1984, Page 2
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