Alcohol advertising
Sir,—We agree with Mr Belich that simply banning advertising will not, on its own, cure our large alcohol problem (May 4). Alcohol is New Zealand’s most serious drug problem and liquor advertising is plainly aimed at increasing our consumption. There is clear evidence that the size of a country’s alcohol problem is directly related to the consumption per head of population. A ban on alcohol advertising in conjunction with increasing the real price of alcohol, and curtailing its availability through limiting outlets and hours, and increasing public awareness of alcohol abuse (through education and advertising) would be more effective in decreasing consumption levels. However, a ban on advertising would allow a generation of children to grow up without constant exposure to the idea that alcohol is a vital ingredient for a satisfying life. — Yours, etc., ELIZABETH YATES,
BRIDGET LARNDER, Publicity Officers, Canterbury Community Council on Alcohol, Inc. May 5, 1983.
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Press, 6 May 1983, Page 12
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152Alcohol advertising Press, 6 May 1983, Page 12
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