Kitchens — designed by women for women

Press, 18 February 1983, Page 10

Kitchens — designed by women for women

How often in the past'have we heard the lady of the house complain about the layout of her kitchen. How. she will say. can one expect anything else when kitchens are designed by men who usually have little idea of what is involved in preparing and serving meals. Today, with the emergence of kitchen building as a specialised industry requiring new materials, plant and techniques, it seems a natural progression . for women to move into the

design and consultancy side of kitchen marketing — and the last five years have seen the development of this concept. Virtually all of the major kitchen manufacturers now employ female consultants who are trained in planning layouts, interpreting the requirements of the client, understanding the construction techniques involved, and

who can assess the practicability of the client's needs. In turn, they can then interpret these requirements to the factory, which will produce a kitchen that reflects the needs and ideas of its owner. Even the builder is nowappreciating this approach, knowing that he need no longer take responsibility for

faults, real or imaginary, in the kitchen design. Tomorrow evening and on Saturday morning you will have the opportunity to meet some of these designers at the Building Centre, and discuss with them the finer points of modern kitchen design. Bring your ideas and problems along and talk them over with the professionals.