‘Battle of the burgers’
NZPA-Reuter Miami McDonald’s lost a round in the "battle of the burgers" at the week-end when a Federal judge refused to order its fast-food rival Burger Kking to withdraw a controversial television commercial. McDonald's has filed a suit against Burger King, asserting that the latter’s new SUS2O million advertising campaign compares competing hamburgers in a false and misleading fashion. Another hamburger chain. Wendy's International, last week filed a claim against Burger King over the commercials.
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Press, 11 October 1982, Page 9
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79‘Battle of the burgers’ Press, 11 October 1982, Page 9
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