Page 14 Advertisements Column 1

Press, 19 April 1982, Page 14

/. ‘ ' ' ■ ' ;• ■ .. ■ ' • . ■' . . Knock it . ' It’s a fundamental part of a free ■L JU enterprise society. And despite what people think, B BB H companies never spend more on .Wk jWB Jlljßfc advertising than they have to. We’ve JF never worked for a single client who is TBI prepared to waste a cent. ...' n Ilf Sure, if the tax happens, agencies like ' ■ 1 f us phwh. But ultimately it’s • ' ’ ' ' ■ lilrWiL ISI f the business world that suffers. iml Wmli combination L ofa shift to Right now W in crease h sa l es tax there’s talk about a 9 a w hnlcsale tax) tax on advertising. A B ph ls a n advertising And no one’s • f tax P us h really complaining. / S np and knock sales Few people I d °T m m ° St • really believe that \| jSferi i product categories, advertising does JIIIIm i u ore P e npi e anything useful. /cl_. you think So the advertising^^H^S^^^^ l^^Bl will feel the blow, tax is a great way of collecting money, Some businesses may never recover, without collecting fl2k So, easy on the tax, Rob. The truth is is the We know you thmk that good way that business fights for sales in a government isn t finding new ways of tough economv collecting tax but really all about An advertising tax right now is a ke LE m g °V economy alive and well, tax on all those businesses who are | J* 0 " real consequences fighting hard to keep our economy at ]d knock off all this talk about an alive and well. advertising tax. If advertising wasn’t working, ' people wouldn’t be working. Campaign Advertising Group Limited. AUCKLAND. " WELLINGTON. CHIUS I CHURCH. TAkaroa Street, Parnell. 282-284 Wakefield Street. 93-95 Cambridge Lee. DUNEDIN, w .; 2nd Floor. Otago Savings Bank Building. Moray Place. -