‘Captives’ unreceptive
"Captive” Auckland Regional Authority bus passengers resent audio-visual advertising and the A.R.A. has decided it is not keen on it either. Last year as a test the authority put audiovisual units in a Mercedes bus on the Queen Street shuttle service. The supplier, Movie Workshop, had suggested that such units might be an advertising revenue-producer on high density bus routes. A first driver-controlled system proved to be unreliable, the A.R.A. transport committee was told, and a
second more robust, automatic system was installed. But the unit attracted adverse criticism from passengers and hostility from some drivers. Management staff have themselves concluded that the noise coming from the units affects driver concentration and will detrimentally affect their health. “Comments from the public indicated that they believe the unit is an invasion of their privacy and that the authority is taking full commercial advantage of their captivity,” a report said. The unit will be withdrawn.
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Press, 9 February 1982, Page 18
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155‘Captives’ unreceptive Press, 9 February 1982, Page 18
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