‘Below cost’
Sir,—What continues to puzzle me, nay, even deeply concern me, is the constant stream of advertisements in the news media exhorting me to buy this, that or whatever from some trading emporium, all at “below cost.” Of course, never having been “in trade," I just fail to comprehend how all these wretched tradespeople manage to survive if they have to sell so much of their stock at "below cost.” Or is this “below cost" heartrending catch-cry all part of what has come to be known as the "hard sell” or the "soft sell?" Rather distasteful phrases. Can someone explain this phenomenon'.’ — Yours, etc., LES BOGREN. November 11, 1981.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/CHP19811117.2.92.14
Bibliographic details
Press, 17 November 1981, Page 20
Word Count
110‘Below cost’ Press, 17 November 1981, Page 20
Using This Item
Stuff Ltd is the copyright owner for the Press. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Copyright in all Footrot Flats cartoons is owned by Diogenes Designs Ltd. The National Library has been granted permission to digitise these cartoons and make them available online as part of this digitised version of the Press. You can search, browse, and print Footrot Flats cartoons for research and personal study only. Permission must be obtained from Diogenes Designs Ltd for any other use.
Acknowledgements
This newspaper was digitised in partnership with Christchurch City Libraries.