Accurate method to gauge colour

Press, 10 November 1981, Page 19

Accurate method to gauge colour

To overcome the problem of' selecting a paint colour, Resene Paints, Ltd, has introduced Test Pots to the market. These are small cans of paint which cost ?1 each and have enough paint to cover an area of nearly one square metre. Choosing a paint colour from a postage-stamp sized print sample is not only difficult but can be risky. Colour charts necessarily carry a disclaimer; while every care is taken, printers ink can never exactly match actual paint colours.

i Subtle differences that may seem unimportant on . colour charts are glaringly ■ obvious at wall-magnifica-tion. f Variations are caused by i colour absorption, reflection • and saturation. > Several factors will influence the final result — the - size of the room, the amount 1 of light and furnishings. i Often, the effect can be disappointing. z It was specifically for this > reason that the company 5 took the initiative and bei came the first paint company to introduce the trial-

size cans of paint. The company’s South Island manager, Mr Peter Sullivan, said that the usual colour charts were still supplied. He recommended that the charts be used as a guide for initial selection, “Previously, if a customer wanted to test a paint colour he would have to buy a 500 ml tin of paint worth $5.50,” Mr Sullivan said.