Bridal power
Wellington reporter The Japanese “bridal market” is one group travel agencies could profitably, centre on. Seventy to 80 per cent of all Japanese tourists on package tours in the Japanese spring and autumn are honeymooning couples, said a background dossier to a Wellington two-day seminar on the Japanese tourist in New Zealand. “Overseas honeymoons have long • been considered fashionable by the Japanese,” the paper says. “The bride has a far stronger voice than the bridegroom in honeymoon planning, and sales approaches which cater for this will be successful.”
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Press, 3 June 1981, Page 20
Word Count
90Bridal power Press, 3 June 1981, Page 20
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