New low in liquor war

Press, 30 May 1981, Page 6

New low in liquor war

The cut-price liquor war in Christchurch, will ’teach its lowest point today when 170 dozen bottles of beer will sell for a maximum ; .of ; cne cent a dozen. ... ■ ; . Liquor retailers’.efforts to compete against one another by lowering prices in Christchurch during the last few years gathered pace last week-end when .Wilson Neill Wine Spirits offered 1000 flagons at $1.25 each, provided

an empty flagon was supplied. Now the two other outlet involved in the cut-price wai have taken up the battle. Liquorland, which is controlled by Ballins, will celebrate the opening of its Southside liquor mart by offering the first five customers through the checkouts on the hour the chance to buy a dozen bottles of beer for lc. The store will open at 9 a.m.. and will

impose a limit of one dozen Warner's bottle store will pay the first 100 customers lc each to take away a dozen of beer. There will be no restrictions, except the customer must have a crate of empties to swap for the beer. Mr Ernest Hunter, of Warner’s, said that the liquor industry was acting irrationally, but his company was prepared to match and beat any prices offered at the moment.