New Zealander’s book Success in U.S.

Press, 29 April 1981, Page 24

New Zealander’s book Success in U.S.

: An expatriate New Zealand management consultant who now lives in New York. Mr John Wareham. has achieved a stunning success in American with his book. Secrets of a Corporate Headhunter (published in New’ York by Atheneum and distributed in New Zealand by David Bateman. Ltd). Because of the early acclaim and high acceptance of Mr Wareham's book. Atheneum’s legendary chairman (Mr Alfred P. Knopf Jnr) authorised a national full page adAdvertisement City Office Furniture Dealer To Close Doors Cash and carry office furniture discount company will cease operations from Rapid Dispatch Carriers at the end of this month. All stock of desks, chairs and filing cabinets must be sold. We will re-open with new stock, new designs in desks and chairs from premises at present being renovated at 263 St Asaph Street. Bring your cheque book and save big money on office furniture.

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vertise.ment in the Wall Street Journal. The journal is the United States largest daily newspaper and the American businessman's bible, and has a circulation of more than 2 million; a full page advertisement costs $43,000. Under the headline “Advice so shrewd it's almost unfair" the pungent copy unashamedly extolled the virtues of ’ Mr Wareham's counsel and sold every copy in every bookstore in America, emptied the publisher's warehouse, and sent the book into a sixth printing. There are now’ more than 50.000 hardcover copies of Mr Warehams “Secrets" in print — whereas the average business text usually sells only about 3000 copies. The tremendously successful advertisement is scheduled to run again mid April. There has not been a similar success with such a book since David Ogilvy’s urbane bestseller “Confess'ions of an Advertising Man’’ — also published by Mr Knopf. At this point however it seems that Mr Wareham has appealed to, and caught, a

wider audience than the Scottish advertising wizard. Mr Wareham, whom the Wall Street Journal described as "an insiders legend," has, after only four years in America, already become possbly the best known management consultant there. The praise that has accompanied Mr Wareham's book would seem to justify his new eminence: The staid and prestigious Harvard Business Review acclaimed the book as likely to “become a classic of its genre"; Mr W. I. Spencer, president of Citibank, the United States largest bank, called it "possibly the best ever guide to the human side of management"; the reknowned social commentator, Vance Packard, called it “an amiable revelation.” Mr Wareham said that the success of the book was directly attributable to his New Zealand upbringing, and the business experience gained from his New Zealand consultancy, Wareham Associates, Ltd. “It’s the sort of solid common sense and insight that New Zealanders are brought up with” he said.