Optimism about lamb trade
! NZPA London • The European division of the New Zealand Meat Board is increasingly optimistic about this year’s United Kingdom lamb trade after the lifting of two scares —■ the Temuka disease outbreak and the British seamen’s strike The board’s European
i director, Mr H. Douglas, said in London that although the five-week seamen’s dispute had disrupted the phasing of the board’s shipping programme, supplies were now getting back to normal and total exports of lamb to the United Kingdom had not been badly hit;
A New Zealand lamb promotional campaign which was delayed because of the foot-and-mouth scare will now start early in March.
“Because we have now added to our campaign over the next three months the money that we were not able to spend on television advertising in February, we shall be giving the trade probably the most concentrated promotional support it has had,” Mr Douglas said.
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Press, 26 February 1981, Page 2
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152Optimism about lamb trade Press, 26 February 1981, Page 2
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