‘More research on tourism needed’
More research is needed into the requirements of tourists coming to New Zealand, the chairman of Midland Coachlines, Ltd, Mr J. R. Maddren, has told the Canterbury Promotion Council. “In the mid-1960s 30 per cent of all Australian departures came to New Zealand; most, of these were in the older agegroup,” he said. . "Now that percentage has dropped to 18.7 and many of these are aged between 15 and 30.”
Younger people spent less and were more inclined to travel in groups in rental cars rather than on organised tours. More entertainment aimed at this younger age-group was needed. Mr Maddren said the South Island had a lot to offer to tourists because it was part of a politically stable country and was also an unusual place for tourists to visit It could also cater very well for specialist-interest groups such as skiers' or people
who were interested In horticulture. Mr Maddren was optimistic the tourist industry would be the world’s biggest industry by the turn of the century. But he emphasised that research had to be done to make full use of its potential in New Zealand, for beet fanning. “This is something we can get our teeth into, I am surprised the Government has ’ given it the thumbs down," said Mr J. F. Davidson.
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Press, 28 November 1980, Page 9
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221‘More research on tourism needed’ Press, 28 November 1980, Page 9
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