Page 33 Advertisements Column 1

Press, 7 October 1980, Page 33

ffikaunacy Searells Pharmacy believe the French are still the leaders in the compounding and presentation of fine perfumes. It is no accident that the major names of the French perfume industry are often the same as those of the Haute Couture Houses . . . Nina Ricci, Hermes, Gres, Patou, Lanvin, Guerlain ... Wearing the right perfume is important. As fashion moods change, so must our perfume. Clingy, spicy perfumes such as Fidji or Shalimar, are for silk dinner dressing. Freshness and light (Vivre, Antilope, L'Air du Temps) are for day, and the new fresh pastels. Perfume is about body chemistry. Chemistry is a profession, and Brian Searell feels he both understands and appreciates the responsibility inherent in advising on perfumes. Searells Pharmacy have years of experience and research to assist you in your search for the right perfume. Be known, be noticed by your perfume. SEARELLS PHARMACY Corner Holmwood Road and Rossall Street. Phone 557-663 thomas’s Stylemaster skirts are teamed with Aertex shirts for double pleasure. Stylemaster skirts are tailored in Moygashel linens and styles include the simply tailored, the wraparound, the button-through, full pleats or a flared style. All the skirts are of course fully lined. Aertex shirts by Lady Summit are also cut on classic lines. The sleeveless style is gathered from a front yoke, the classic short sleever has an open collar. Thomas's of Blenheim — continue their policy of offering high quality New Zealand garments, plus a large range of fashion clothes from England and France. Photo shows: Stylemaster skirts. Navy, green, brown, brick, camel. Aertex shirts (Lady Summit). Green, pink, creme, biscuit, navy, red, brown, pale blue. THOMAS'S Blenheim.

rd boutique Two shops. Two moods. Fashion finds at JD Boutique make the younger woman right through the day and into evening. Sometimes in the same dress or suit or separates. For the working girl, the young mother, clothes that move from scene to another are a necessity. Basic dressing takes on new meaning. Clothes must be able to be switched about. Basic dressing can be a good suit, and many little top and shirts; or a well-cut skirt and blazer; or the simplicity of pants . . . either jean cut or tailored. Always combine basics with the best belt, the best shirt, the best scarf you can afford. The summer look is a look that says "I think about what I wear. 1 am fussy about quality, price matters, and I want clothes that 1 can wear anywhere, anytime — and always look good." Classic simplicity. To be worn with insouciant ease. This is the forecast. The swing into spring begins at JD Boutique with The Suit by Benji. A look of charm, a look of many moods. The front page shows it. in cream - with a straight as a line skirt, the jacket over nothing but pearls and a tan. Saved from sin by the hat. ladylike in finest straw and’ palest flowers. This summer is about options too. The BENJI suit is a separates suit with either the straight skirt, a box-pleat skirt or tailored pants. Wear with solid colour skirt and contrast silky look tie, or stripe it up in seersucker..JD Boutique find their younger customers like the pared down looks of T-shirt dresses, and the no problems ease of the new towelling in tops, bottoms, and dresses made for. sunshine. Front cover: Suit by Benji. Jacket, $55.50. Skirt, $30.95, available from JD Boutique. This page: Jacket by Benji, $55.50. Straight skirt with centre pleat, $30.95. Pleated skirt, $30.95. Abba striped seersucket shirt, $34.95. Abba plain shirt, $34.95. Silk knit tie, $7.95. JD BOUTIQUE, 113 Armagh St. Ph 60-588 . . . four doors further along Armagh St are telling the story of timeless quality in a collection of collectible separates and suits by labels such as Sportscraft and Stylemaster. Black with white is new. Clear pastels are new. Here are the clothes with dash • for the office, for shopping, for spectator sporting, for everything. The little suits are here in soft pastels, softer fabrics. A woman can put together a new look at JUDITH de la COUR FASHIONS. Beginning with the basics of line, colour and fit, moving into suits, into dresses, into casuals. With a selection large enough to please the mother of the bride, to the bride herself. And all the wedding guests. There is a very personalised service at JUDITH de la COUR FASHIONS and this never changes. Fasmon does however, and this season the subtle touch of classic is evident. Classic has everything to do with style, nothing to do with dullness. Conservative is not just another word for beige. It stands for fashion that can be worn again and again and again ... and never tiring of the look. It has a great deal this season, to do with colour. Light fresh colour with no harsh undertones. The contrasts of white is a strong message, and white like black is for both day and evening. The classics are timeless — ageless. Photo Shows Sportscraft Linen Dress, $44.25. Sportscraft Shirt, $44.25. Sportscraft Pleated Skirt, $47.55. Sportscraft Blazer, $81.60. All from Judith de la Cour Fashions. JUDITH de la COUR FASHIONS 119 A Armagh St. Ph 68-978.