Page 20 Advertisements Column 1

Press, 11 August 1980, Page 20

Do you still want Senice? price success is professionalism. Thus RTS is careful as an organisati. HgMfc ’’S jk” H V'*W 0 I M “ 4fl k in selecting it’s members. Applications are taMMmiSfifiMiSiaß §kt IkT "Jfe. ** J | i3L X * carefully vetted. Store performance and . ability to understand the requirements of IgSI SslysraMßSjF Wwra Ftom j ew Zealand consumers are paramount. I' l return ’ s ’ s a hle to furnish your ■oilimirL'.i local RTS store with assistance to enable Mgi|yjHidiUg?auninTlßniCO^ him ,0 do a better job. RTS is able to provide competitively priced merchandise, P' us stron ? marketing support. This concept I ■ j a,so provides, training programmes to help ' nnl s °l ve his problems, and, more importantly, in the smaller country districts of New Zealand, it takes away the store's isolation and gives him a group to turn and talk to. "'&A7*’ at *^ c FAperis a . v ’ ’ n F-urope voluntary chains such as R’l'S have proved not only to be competitive, but to also be capable of beating multiple store chains and other !ilr S e sca ' e rdtail corporations at their own same. World authority and Swedish liraiEiaiSairaMEJffissafiaSaaSHEWSeasL.iffiaSLsSSihJßaiffiSEfifcjEifiißM management consultant Hans G. Tonndorf con® cfnr» nVnvon n ' Focal sho P and business customer and managed bv professionallv ? ams U P his country’s thinking when he says gone into a big store, or e\en a lovaltv became indi f ferent . The oid trained retail nersonnel It’s name Squeezed between giant manufacturers on small local shop, and wished, that established bounderies between- various pT<? Tradtrc ’ °? hand , and c . om A etltors . on , the other the things were better? The service, the trades were broken down. Supermarkets " 1 »• \ he KetaH 1 raflers society chances of survival for an isolated retailer merchandise and the -Drice? made inroads into non-food areas selling Limited. are now weakening . _v. Without nointinc the tineer'at anvone large selections on a self-service basis. This group was the first to recognise - Today s independent retailer is - Vh.Me?2?.L; ~a ? l°n 2 New aggressive radical tvnes of that the New Zealand consumer deserved a confronted with the same alternatives as the a"l?ef hate the S ttatNew retailers enured the market working with better deal. Therefore their members had to corner grocer store many years ago To be Zealand reutos trv n E to cone cutprice as their major weapon. be wholly committed to retailing. or not to be. To either tom with others or with change ' g P And.with the advent of television, . Today, RTS has grown rapidly as an to be faced with a troubled and gloomy Manv manufacturers and retailers have retailing became-a more aggressive form of independent chain of retailers presenting future. . _ 7 been racing to keep nace butithasnot marketing for those who could afford it. better planned and more carefully selected Seen in this light, Mr Tonndorf been easy “tooperated store“in New Th en the labour factor became a real merchandise. Their product lines combine concludes, “The system of voluntary Zealand problem. Wages rose drastically and so did famous brands with their own specially co-operation is, "Without doubt, the most Todav with New Zealand’s oonulation costs. The manufacturers found it difficult selected design and manufactured, beneficial innovation for the independent on the^declineanJwLhS future transport their goods over greater all aimed at the local market reader ln our t.me“. compounded by the energy situation, it is distances. The old distribution systems ana priced competitively. pkjow New Zealand consumers will even more important that New Zealand broke down regularly and merchandise was Z§sss\ Xl be offered a number of highly shopping habits become stabilised and unavailable with increasingly monotonous uStLMi competitive retail programmes, available , better serviced. regularity. , from their local RTS store. Using the full The Changing Face Of Retailing T 1 he Problems and the Answers buying might of the RTS Group "and with ne vnanging race ut ne.ailing A Until now the rest of the world r „ „ « , the drive and enthusiasm which RTS are In many respects retailers in New u - ntd no * • . tl,e rest pLthe world iThe Case for a Better Deal generating throughout both the North and Zealand enjoyed a more favourable climate ? p E- a 12 be leav , 1 "S New Zealand fin J£ y ou the Consumer will find the R'l S South Islands these programmes will cover in the 50’s, as a result Of rising incomes and betl,nd their r ? talhn 6 ablllt V and symbol throughout New- Zealand on both a S ’£ e ie c ?ed merchandise o—*< S,r " C S nslaff »„eno tMi „. J „ S^SSV^SS’ 0101 Then in ikf laiiM, ,l.i diUMnn „ Tl “ f fundamental change world-wide. . complete the sale, and the customer went 2t P KaS to Inmcartill over 350 Large stores found themselves fighting awa V unhappy. Store management is working towards a RTS stores are a ] rea dy dedicated to the for suivival whilst the corner store began to -aytaced with this challenge, a « r * 4ter a ™rems of traffic flow display future of retaiHng in this cOuntr to®tacSmS ’ fW of retailers deeital to to av, you And , And COT!ide ins lhat la ~ „ RIS hl %lX£%>i><> found in New Zealand an i, aware that to make a volenti S™<,rer. retailing trade. independent group of stores, staffed chain of stores work nationwide is a venture one t hi n cr is certain. r< in human relations. Price and services go . IF YOU STILL WANT SERVICE AND f hand in hand & AVE KNOW YOU DO. YOU WILL BE '' V . For. while computers can regulate COMING TO THE RIGHT PLACE, YOUR t inventories it is the personalised service to LOCAL RTS STORE. ' : . I sweaty people, and fair prices, that matter most in j; .. , . >,• £>AS“;fv’-'. • j■■ • . successful retailing. . .t-t-tt, ' ''a''"' - ' TPhe Price of Success <' -wvz •’ S? vZ I I W■' • -"ißb : JL Co-operation is a world-wide keyword /JBBHHKnA sr-TXTN i in retailing. In the large voluntary £g B' l£%l 8 '’Vjfe ikW Al. If vl independent organisations in Europe and in pu k4H ff 1 Sfe'"*'''-- -As. 1 aßkm j| the U.S.A., it has been recognised that the ? I This symbol identifies that this store is a member V ■ ’. • of Retail Traders Society Limited V 1 Come « mA Ml - : ’ \ ~y/ ■ The ssrece is gre< Christchurch-Milligans Radio (1972) Ltd, Richmond Electrical and Radio Services. Smiths City Market Ltd. Willis Ltd, Kalapol- Blakeleys Industries Ltd, Leeston-Athol Vasta Ltd, Methven-Smith &Chufch Electrical - Ltd, Ashburton - Smith & Church Electrical Ltd, Stewart & Holland Ltd, Ranglora - Norm Gibson Ltd. ' / FURNISHINGS Hokitika - Addisons (Hokitika) Ltd, Christchurch - T. Cocks & Sons Ltd, McKenzie & Willis Ltd, Smiths City Market Ltd, Drayton Jones Ltd, Floors 530, Kelapol - Blakeleys Industnes Ltd. Ashburton - G. T. Furnishers Ltd. Ashburton- Sparrow Bros Ltd, Todds Drapery Ltd, Amberley - C. J. Smith & Son Ltd, Christchurch - Drayton Jones Ltd, Galvins Bargain Stores Ltd. Greymouth -T. A. Dellaca Ltd, Hokitika - Addisons (Hokitka) Ltd, Kalapol- C. J. Smith 4Sons Ltd, Motueka-Whitwells Menswear Ltd, Ranglora-C. J. Smith & Sons Ltd, Reefton -T. A. Dellaca Ltd, Westport-T. A. Dellaca Ltd. Christchurch-Drayton Jones Ltd, Amberley-C. J. Smith&SonsLJd.Greymouth-T.A.DellacaLtd.Hokltika-Addisons (Hokitika) Ltd. Kalapot-C.J.Smith&Son Ltd. Rangiora-C.J. Smith i Son Ltd, Aahburton-TeddsDrap®ryLtf,Re®fton-T. ’ u'- A. Dellaca Ltd, Westport-T. A. Dellaca Ltd. ■ • '/. ■-■-;■■■■■•■■-• .. ..--y/; ; <.. .•••:••.• . . ■ ■■ • ■ .:.••■ '. - •' ■ . ./'•■•'■-' ' .' - ■ ...' " ■■-