Political spectacular
NZPA Detroit Barnum and Bailey and Cecil B. de Mille could never match the multi-mil-libn' dollar television spectacular that is this' week’s Republican Party convention in Detroit. With the outcome — the nomination of Ronald Reagan as the party’s Presidential candidate — never in doubt, this is the
ultimate media event. The 4000 official delegates are outnumbered thi-ee-to-one by journalists, and radio and television crews. The convention cost $4.4 million to stage. The three, national television networks alone are spending $2O million dollars covering the event. The entire affair is
geared to the television screen. Apart from the two-hour formal opening ceremony, all convention sessions, in the 21,000-seat joe Louis Arena, are being held in the evening — prime television time. The networks hope to recoup their expenditure with 30-second commercials costing up to $44,000 a time. - ■ ,
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Press, 17 July 1980, Page 13
Word Count
136Political spectacular Press, 17 July 1980, Page 13
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